In today's section, we'll be covering and learning the different forms in which we can apply the Joseph Campbell theory regarding myths, storytelling and the hero's journey.
The clip is derived from the Netflix show Myths & Monsters: Heroes & Villains, S01 E01 which is highly encouraged to check out and take a look at. If you haven't already, be sure to have yourself a read on The Hero's Journey as it has served as the foundation for many of the popular films and novels we've known to this day, and beyond.
With the aim here being that you grasp a golden nugget and have you mold this concept into your own marketing strategy for the best interest of your customers and clients.
Here's a description of what it would fully entail within the 12 stages of the cycle: