THE COMPONENTS OF A TREE
Roots: The roots of a tree have three main functions: providing water and nutrients to the tree, giving anchorage, and acting as nutrient storehouses. Roots spread out beneath the surface and this is where you want to consider what content and information you’re feeding the CORE message of your content to the market.
Trunk: The trunk is the main source of structural stability in a tree. It is also the main pathway for nutrients between the branches and the roots. This is where you want to TRACK and find the BACKBONE that keeps your marketing content on a performance KPI (Key Performance Indicator).
Branches: The life of a tree is a race for light. Branches spread the leaves apart as they grow towards the light and compete for space with the branches of other trees. Therefore, the SUBTOPICS that branch out from the trunk are what your circle of competence in content are going to be.
Leaves: The most important function of leaves is photosynthesis, the process of converting Carbon Dioxide into organic compounds using the energy from sunlight. Aside from photosynthesis leaves are the place where transpiration and respiration take place. Hence, the leaves represent the conversion of the PEOPLE ENGAGING with your content, and which one’s rank higher than others.
THE COMPONENTS OF A CRICKET
Ancient Chinese practices raise these little beings, and when the crickets enter a fight, they represent them, and they represent their toughness.
The most expensive crickets can go for 10,000 yuan (USD 1470) or 20,000 yuan (2941 USD) or even up to 1,000,000 yuan (USD 147,058). The cheapest can go for 1 or 2 yuan (USD 0.14 to USD .29). That's a huge difference.
Cricket Fighting has been passed down through the generations, as young people learn from watching their elders fight their crickets. In this way it has been passed on to modern day.
Some crickets look really tough, but they can't fight. Some look weak but they're really tough. That's one of the reasons why cricket fighting sucks people in. A lot of people just have to fight crickets every year.
They're the tiniest of creatures but they're vicious fighters too.
Each week during the traditional three month autumn cricket fighting season, the members of the Golden Autumn Cricket Club meet in the home of one of their members for late night competitions.
Each member raises their own crickets, bringing the fiercest to battle for the title. The members of the club are from all walks of life, having met online. They are always all men and most are in their 40s.
For the 100 days each year at the end of summer and beginning of autumn, crickets take over their lives.
What the strengths and weaknesses of the winning cricket is when the studies are made to raise and train other crickets to beat and win their predecessors winning cricket.